Blogging’s best kept secret: when you look at me, I look at you
So you’ve learnt some top SEO tips, whacked the words Britney Spears and sex into every second headline, gained your first million subscribers and hyperlinked loads of cool stuff. People are falling over themselves to visit your site, right?
Well … WordPress, as I’ve written about before (click here), gives you the search terms people use en route to reading you. When I see “Innocent in Australia” or my name I sigh with relief and then say: “Go on, son, well done, mate, she’ll be right, we can do this! We can!”
But I see many other terms, too. Every fifth or sixth term these days is Stanford Who’s Who thanks to the post: Oprah Winfrey and the Stanford Who’s Who (click here).
I receive comments and messages from people – usually tales of woe. They find me because, when they type in “Standford Who’s Who”, I’m right up there, in third spot.
But the biggest revelation is this: the search terms people use, and subsequently find you by, don’t relate to your headlines.
If you load your headlines with top search terms – Google is typed in 618 million times a month; Lady Gaga averages 25 million; Oprah gets 5 million – you’re facing extreme competition: unless your piece gains immediate momentum it will be swept to page 199 on Google, the end of the internet.
Far better to use terms people are looking for, but not in huge numbers. On average, 3,600 people a month search for Stanford Who’s Who and, when they do, I pounce on them.
Cracking the Shits is even less popular. Only 14o people search for this expression each month, but when they do, I’m waiting.
Blogs are a two-way process. What I write gives insight into me; and the search terms people use to find me give insight into them.
The terms below – all from the last quarter – have stuck in my mind, and not always for good reasons. For the sake of illustration, I’ve divided them into character types, and present them complete with original spelling and syntax.
Many, as you would imagine, deal with sex – depraved, disturbing sex. I actually worry some of these sick bastards have become subscribers (although, if you have, woo-hoo!).
If you get the boak easily, skip the next few lines: they’re gross.
Sexy beasts/ beasts
* teen boys giving milk to other by his cock
* dad shits in boys mouth
* visible g-string above jeans edge youtube
* middle age nudewomen and younge rmen horse leg
* melbourne house party orgy when please
* spanking with pan
* massive piss flaps
* sick people snot
* snot and sneeze in your face you
* why do they call snot crows
* ahh right on my coccyx
* drop dead in australia
V-J Day curious
All of these relate to the picture, reproduced below, by Alfred Eisenstaedt. Though merely mentioned in passing in a post about the SNP victory in Scottish elections (click here), it’s been a nice little traffic driver – certainly more than the SNP has been (ungrateful bastards).
That said, no-one has actually searched for “Alfred Eisenstaedt’s Times Square photo”, but rather things like:
* man woman snogging after war lovely
* kiss nurse wars over
* kissing nurse stops war
* gaun yersel
* your a bawbag chimp
* deck him
* why im proud to be from scotland
* is life in australia like neighbours
* is better australia or scotland
* bogan as
* how to break into holden nova
* how to get out of going to your dad’s
* where can you buy rastafarian hat in sydney
* cat flap british haircut
* rasta hats melbourne
* grey fitted blazer adelaide
* getting married at 8pm
* saltwater combover
* middle age man melbourne
* psychiatrists christmas card
* maroon bedroom ideas for kids
There’s one I rate above all others, though. I like to imagine the person who wrote it on their back in a driveway, a monkey wrench in one hand, a can of oil in the other. Though sweating and dirty, this person feels pretty pumped.
He or she stands up from the driveway and walks into the house, stepping out of the filthy overalls. Those biceps look pretty good in the mirror, don’t they?
Now, what shall I type into Google? I know:
* working on my car feeling manly
Thanks for reading.
Part 5 of 5
Click here for part 1
Click here for part 2
Click here for part 3
Click here for part 4