Innocent in Australia

A Scot down and under in Melbourne

Hyperlinks (and tits)

with one comment

The way hyperlinks are anchored or seeded in copy causes consternation in certain circles.

Essentially, it boils down to whether it’s better to say “click here“, thereby giving readers clear direction (a bit like someone shouting “jump” really loudly when your at the edge of a cliff), or to embed your links subtly as you go.

For sure, the constant clamouring of blue or purple lettering in an otherwise monotone text can be off-putting.

But it depends what’s being linked to: if it’s amazing tits or a big red dong, people are more likely to click.

A passing link to Synthesis of lamellar niobic acid nanorods via proton-exchange and their conversion to T-Nb2O5 nanorods is way less appealing – especially in an article about tits.

Because so few people read them, links are a labour of love on the part of the writer.

Getting to links means cracking through the ice of a text, rescuing those pages and pictures bobbing helplessly under the surface? – it’s an inconvenience, and generally you can’t be arsed.

They’re simply footnotes, or those little numbers in modern editions of Dickens next to “cutting the throats of the Graces” and other obscure phraseology. Who actually flicks to page 487 to get the full explanation? Erm, I dosometimes.

In their defence, hyperlinks do a few important things:

1) They show there’s a primary source, whether or not you choose to verify it, even just to make sure the author’s not having a laugh at your expense.

2) Well thought-out hyperlinks give you more than the link to some crappy Wikipedia page or a some gigantic, scholarly tome. Done well, they add real value.

3) As the writer, if you can’t be arsed, they give you an opt-out from explaining sexual selection or macropodidae, or even describing something as simple as two kangaroos shagging in front of stunned boy.

One less obtrusive approach is the Easter egg link – seemingly random gifts that take your most diligent readers in new directions. Whether a word or a single letter, they’re saying: you won’t see me, but I’m here, blue and waiting, like the undead …

Sometimes links can lead you down a dirty black hole or to a horrific dead end, and that’s frustrating

By the way, did you see the previous three posts in this series?

Click here to read How I got my first million blog subscribers
Click here to read Sex gives SEO a spanking
Click here to read Gaga Lady Spears Britney Claiming: Charlie Bit My Finger

How valuable have the insights been so far? What are people really looking for online?

More of that later … maybe tomorrow.

Part 4 of 5

Click here for part 1

Click here for part 2

Click here for part 3

Click here for part 5

Related

Google makes me SEO happy

Advertisements

Written by Paul Dalgarno

July 7, 2011 at 8:42 am

One Response

Subscribe to comments with RSS.

  1. Wonderful blog! I found it while surfing around on Yahoo News.
    Do you have any suggestions on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to get there! Many thanks

    click here

    April 12, 2013 at 8:14 pm


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: